Editor’s Note: We’ve commissioned artist Doug Shaw to explore the 16 Key Factors measured when it comes to compatibility between a candidate and employer and will be posting them along with his inspiration in this series.
Social responsibility can seem mundane and something that most companies don’t need to worry about. But, the opposite is actually true. Both customers and employers are looking towards the brands they follow to be exceptional role models in the world of responsibility, whether in the community or environment.
Tweet This: 45% of workers would take a pay cut so that their company could be more responsible.
Now, this may all seem a little silly. You’re a company, what do you have to do with either of those subjects? The answer, according to customers and clients, is everything. Why? Because people care and are starting to care more and more, and they want to ensure that the companies they associate with care too.
A 2013 study found that 90% of shoppers worldwide are likely to switch to brands that support a good cause. Whether you sell widgets to consumers or build platforms for large enterprises, these numbers should give you pause when dismissing CSR initiatives.
You may be wondering then if your consumers think this way, what about the people inside your company – your employees? Well, they think the exactly same way.
Not only do 51% of workers say that helping “make a better world” and making a “contribution to society” are essential for their ideal job but, 45% would take a pay cut so that their company could be more responsible, and 32% would seriously consider leaving their job if their company gave little to no money to charity. That number continues to skyrocket to 65% if employees ever found that their company caused harm to the environment.
Those are some big numbers that can really impact the company as a whole. It seems that taking some social responsibility might just be worth it, in more ways than one.
So, now that these numbers have you thinking, what can you do to actually become a socially responsible company? Here are a few ideas:
- Find an issue or cause you and your company can get behind.What is your community most concerned about? Is there a cause that affects a lot of your workers? Gather up some ideas and pick what makes the most sense for everyone involved.
- Create a tangible goal to get everyone engaged.Whether it be monthly or yearly, think of a set goal that you can reach and make a reality.
- Track your results.Taking on donations and volunteering from multiple employees can be a lot to keep track of. A platform custom made for that purpose is just the thing to help keep you organize and keep track of donations, schedules, goals and volunteer efforts. This is especially important from a compliance standpoint.
Creating a responsible workforce requires more than a will, it requires a way. Your employees expect you to support your values and the ones they hold dear. Are you a responsible company? How do you show your employees?