The Art of the Workforce: Communication is Key


Editor’s Note: We’ve commissioned artist Doug Shaw to explore the 16 Key Factors measured when it comes to compatibility between a candidate and employer and will be posting them along with his inspiration in this series.

Communication in business is key; if anything simply for the sheer fact that it is the driving force behind everything a company does. Without any form, business and interaction is non-existent. Aside from this, communication also has to be done right. Just because people are talking, doesn’t mean they are listening.

Tweet This: 84% of Millennials feel an open communication policy is more important than perks in choosing a job.

Doing communication right has huge benefits. Doing communication wrong has major consequences. The McKinsey Global Institute has found that productivity improves by 20-25% in organizations with connected employees. If your company falls into the category of not providing ways for employees to connect, it may be time to reconsider.

So, communication is good, but is it really all that bad if you don’t do it all the time? Like anything else, communicating is good in moderation. However, not doing it at all because you’re worried about it causing a distraction, etc. can actually be damaging. Poor communication can lead to increased turnover, more absentees and failure to deliver products.

One study by Watson Wyatt  found that companies who communicate most effectively are more than 50% more likely to report turnover levels below the industry average compared with only 33% for the least effective communicators. Meaning, if you aren’t communication, you’re most likely losing employees as a result.

This trend in wanting more communication is just the tip of the iceberg, and as the Millennial generation continues to enter the workforce this is something they hold very dear. Many studies have shown that 84% of Millennials feel an open communication policy was more important than perks in choosing a job. So, this isn’t something that seems will go away in a few years.

Communication is essential and is being treasured now more than ever. And, this doesn’t just account for employees, it holds place in management and leadership as well. Gilbert Amelio, President and CEO of National Semiconductor Corp. is quoted saying,

“Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.”

Communication is key, and it seems, now more than ever, it’s time to jump on the bandwagon.

From Doug Shaw:

I like to listen, and I like to talk too. However you prefer to communicate, the exchange of respectful dialogue is important if we are to feel trusted to share thoughts and ideas. The little nodes on this sketch can represent points in your own thought process, exchanges between two people, buildings on a campus, points on a globe, and more. It doesn’t really matter what they mean to you, what’s important is that you feel connected, listened to and involved.

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